What this tool checks
Traffic
Whether your current customer acquisition is reaching people with genuine buying intent.
Conversion
Whether your store experience may be losing customers after they arrive.
Advertising
Whether increasing ad spend is sensible based on the information you provide.
Tracking
Whether missing or uncertain measurement could be hiding what is actually happening.
Offer & product
Whether pricing, trust, positioning or product-page issues deserve attention.
Scaling
Whether your current stage looks ready for more aggressive customer acquisition.